If you’ve spent any time on the internet, you’re undoubtedly familiar with blog posts. After all, you’re reading one right now. Blog posts are the individual entries that comprise a blog, like episodes of a TV show or entries in a journal.
Blogging can serve multiple purposes. For one, it’s a great way to establish yourself as an authority on your area of expertise. It can also be an effective way to drive traffic to your website and educate people about the topics you’re passionate about. Additionally, a blog is the perfect place to showcase your writing.
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What is a blog post?
A blog post is a single piece of content published on a blog, a shortened form of the now-archaic term weblog, which is an online platform for publishing written content. A blog can be a section of a website or a standalone website of its own. The blog you’re currently reading is an example of the former, while The Pioneer Woman is an example of the latter. Both are composed of blog posts, pieces of content that each cover a single topic and may (but don’t have to!) include images and videos alongside the written content.
Written content is a key component of a blog post. A YouTube channel isn’t a blog because it’s purely video—it can be considered a vlog, short for video log. Similarly, a feed of purely still images, like an Instagram account, isn’t a blog.
In the earlier days of social media, when platforms like MySpace and Live Journal dominated the scene, blogging and social media were much more entwined than they are today. Now, they’re largely separate, though many bloggers promote and cross-post their work on their social media accounts to drive traffic to their blogs and promote their personal brand.
Types of blog posts
Blog posts can be standalone pieces or parts of a longer series. They also come in a variety of formats:
In a google.com .comhow-to blog post, the blogger explains the steps the reader needs to take to complete a task. Recipe blog posts are a popular example of a how-to blog
Also known as a “listicle,” a portmanteau of list and article, a list-based blog post is one that’s organized as a list of related entries. This could be a list of products, historical events, quotes, images, or unusual and intriguing facts, the kind of listicle Cracked.com made famous. You’ll find list-based posts on lots of blogs, like BuzzFeed, Bored Panda, and right here on the Grammarly blog.
A news article blog post links to a trending news article and provides the blogger’s thoughts on that news article. It isn’t just a repost of the news article; it includes insights that build upon, speculate about, agree, or disagree with the information covered in the news article.
In this kind of post, the blogger introduces a person they’ve interviewed and provides some background information about the interviewee and their work. Following this is a transcript of the interview, sometimes interspersed with additional information written by the blogger. You can find interviews on many different blogs, such as Rotten Tomatoes’ blog.
In a review post, the blogger reviews a movie, video game, TV show, book, product . . . anything, really. What’s Good at Trader Joes? is a well-known example of a blog that focuses on product review posts. A review post can focus on one product or piece of media or it can be structured like a list-based post. You can find examples of the latter on 99designs, where they often review design software and website platforms.